Across the continent, boda bodas (motorcycle taxis) are one of the largest forms of employment. While there has been a rise in formalization with the likes of Uber, Bolt, and SafeBoda, the industry is still largely informal, with no benefits or safety net for what is an incredibly dangerous profession.

Oye looks to provide a financial safety net to the continent's tens of millions of moto taxi riders by providing insurance and benefits backed by purchases riders make every day.