Across Africa, e–commerce is growing but still limited, geographically and demographically. Yam is a B2B2C and B2C e–comm platform that taps into the power of community.

Yam partners with groups — i.e. Community-Based Organizations (CBOs), informal groups (“Chamas”), MFIs, SACCOs, consumer software companies – and therefore, leverages the aggregated networks and community interactions that these organizations facilitate.